Viral Video Creation Under $200
How to Create Viral Videos for Under $200
One common misconception of creating viral videos is that it needs to be expensive. In reality, your whole project can be launched for under $200. Justin Bieber, the teen pop star, started his claim to fame from his bedroom with an inexpensive camera. Today most of his videos have tens of millions of views.
So how do you create viral videos for under $200?
The Video Camera
Today, for as little as $100, you can get a high definition camera that shoots decent video. It’s not professional grade, but if your actual content is good, many web visitors will be willing to overlook that.
Take a trip to Best Buy or Costco, or check out price comparison sites online.
Also don’t forget that many smartphones today have cameras that are more than sufficient to record high quality video. For example, HTC One 4 megapixel video camera can produce videos that are definitely good enough for online viewing.
Shooting the Video
Your video is best shot with a friend. Trying to shoot yourself on video, while possible, is quite difficult.
Experiment with different camera angles to see what looks best. You’ll often have to do multiple takes to get something right. Don’t be surprised if a one-hour video takes you all day to shoot.
Editing Your Video
There are many different ways you can edit your video for free.
To start with, use iMovie or Windows Live Movie Maker if it came with your operating system. Though they won’t have special effects or color correcting options, you’ll be able to do most of your basic edits.
If your operating system didn’t come with a video editing program, there are several good free options you can download online.
Rendering Your Video
Finally, once you’ve shot your videos and edited your video, the last step is to render your video.
Rendering refers to the last part of the editing process where you actually create your new video file. Generally you’ll want to create a small sized, decent quality video rather than a large high quality video.
YouTube will re-render your video to a smaller size anyway once you upload it.
Distributing Your Video
There are several online video distribution services – some paid, some free- that ‘ll submit your video to a number of different video hosting sites.
Sure, YouTube definitely has the most traffic. But many other sites, like Dailymotion, Metacafe and others still have quite a bit of following. Getting your video on those sites as well can really increase your exposure.
At this point, you’ve bought an inexpensive camera, recorded your video, edited it for free and uploaded it to one or more video distribution sites. If your video is good and has viral potential, it might just take off. Best of all? You’ve spent less than $200 on the whole process.
Hit up one of the social buttons below to unlock some great resources
http://camstudio.org/ – A free software that is able to record all screen and audio activity on your computer and create industry-standard AVI video files and using its built-in SWF Producer can turn those AVIs into lean, mean, bandwidth-friendly Streaming Flash videos (SWFs). This is a very useful tool for recording powerpoint presentations.
Fiverr.com -There are a large number $5 video gigs on Fiverr. You can get everything from video testimonials, video intros to video distribution and promotion.
http://search.creativecommons.org/ – Find video content you can share, use and remix.
https://archive.org/ – Internet Archive is a non-profit library of millions of free books, movies, software, music, and more.
Check out YouTube’s Creator Academy https://creatoracademy.withgoogle.com/
Once your video is up on YouTube, you will want to promote it. Promoting your video will help your video rank high in not only Youtube but also Google search results for your keywords. Overall, you will bring out more views, subscriptions, comments, favorites shares, build your following and revenue.
You will want to:
- embed your video in your blog/website
- syndicate to other video hosting platforms
- share/embed it in all your social networking sites
- embed your video in web 2.0s –
- email the video link to your list
- add it to your newsletter
- post it in forums
Here are a few Fiverr gigs for video sharing, distributing, views, likes etc. Video Sharing Gigs
For video ranking I have personally used this gig with good results.
SociVids – I have also used this software with great results on Facebook. While the software is not free, it is definately worth owning if you plan on doing any video marketing on Facebook. The software allows you to add a call to action, email sign up form or add a Paypal button as part of your video directly on Facebook.
Tip: To get your video ranking off to a good start, do a Youtube search for your number one competitor and visit their channel and video. Then copy what they’ve done in their Youtube channel and video setup. You don’t want an exact copy character for character but you will want to use a highly similar video keyword video title, description and tags.
Video Format Conversion Websites – Sometimes you will need to convert a video to another format for uploading to the web. Here are a couple good online video format converters. That being said, these sites convert more than just videos. eg. convert word to pdf