How to Create the Best Fan Page
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How to Create a Powerful Facebook Fan Page! Plus Bonus Content
- Creating Your Facebook Fan Page
In order to create your first Facebook Fan Page, you will need to create a Facebook user account. You can get started creating one at http://www.Facebook.com
For those who already have a Facebook account, log in to your main page and click on “Create A Page”. See red arrows in the image below.
The first screen that you’ll see will give you the option of choosing the type of Fan Page you wish to create. On this page, you’ll see that Facebook categorizes Fan Page in 6 different groups, including:
• Local Business or Place
• Company, Organisation or Institution
• Brand or Product
• Artist, Band or Public Figure
• Cause or Community
Depending on what your Fan Page will be about, you want to choose a category that best represents your focus and overall topic.
In my case, I am creating a new Fan Page around socialmarketingempire.com social marketing membership site, so I choose “Brand or Product”.
Note: Sometimes your fan page may very well fit into multiple categories, however Facebook only allows you to choose one type of Fan Page. Since there are no limits on the number of Fan Pages you can have within your account, just create multiple pages and direct link them to your main one!
You will need to enter in a bit more information about your Fan Page before it’s created. In my example, when choosing the “Brand or Product” category, Facebook asks me to choose a sub-category, a page title and to agree to their terms before moving onto the next step.
When entering in a title for your Fan Page, you want to really use this option effectively, by choosing a title that incorporates the keywords you are targeting.
Since Fan Pages tend to rank quickly in the major search engines, choosing appropriate keywords will help you gain better positioning and more exposure.
In my example, since my Fan Page is about a new Private Label Membership site, I chose the title “White Label Reports Private Label”, targeting both the keyword “Private Label”, and my domain/product title, “WhiteLabelReports.com”.
After choosing your page category and title, you will be taken to the main administration area for your Fan Page. You will now spend time customizing your page to include information about your website or product.
The first thing you need to is add a description about your new Facebook fan page. You will also want to include your main keyword so your fan page will show up in Facebook search results.
Next is add an image that represents my product. Images capture attention, and help to demonstrate what your page is about.
Click “Upload Image” from your computer or “Import From” your website. If you don’t have an image that represents your product or website, you can go to fiverr.com and have a logo or graphic custom made for you for $5.
You could hire a graphic designer from fiverr.com to create an e-cover, banner or whatever you need for your marketing campaigns, as well as your own website or blog.
After uploading your image, Facebook will suggest you add your fan page link to you main Facebook profile for ease of access.
The final set up set is to set your preferred audience. This tells Facebook who you are most interested in reaching. You can set the location to reach a nationwide or local audience and your primary demographics.
As soon as you hit the save button on this last stage your fan page will have a basic set up. Next Facebook will take you through a few info boxes so you will know how to manage your new fan page. Don’t forget to add your first page “Like”!
You will also be prompted to invite your entire “friends” list to like and visit your new fan page.
Click on “About” tab which appears directly underneath your cover image and to the right of your profile picture. You will want to go here and fill out as much information as possible.
You will see all sorts of form fields, including Address, Company Overview, Long Description, Mission Statement, and even an area for you to include a direct link to your website.
Depending on what your Fan Page is about, you might not need all of these profile fields, so just skip the ones that you don’t feel are necessary. Make sure to include a direct URL in the “Website” field, and a 3-4 line description of what your product, service or website is about within the “Description” box.
When creating your Fan Page pay close attention to:
Name: this is the title of your Fan Page and again, you want to incorporate keywords that are relevant to your page theme, and will help you attract targeted visitors directly from the search engines.
Address: I skip this, because my business isn’t local. If you are creating a Fan Page around a local business or service, you will want to add your company address and telephone number in the appropriate fields.
About: Enter in a brief description about what your page is about (just 1 line here). Example: Social Marketing tips and resources.
Description: This is where you can outline what your page, website or product is about. In my example, I use this area to describe my private label membership site, including keywords that will help my Fan Page gain a higher ranking in the search engines for my targeted keywords.
Mission: While most people leave this blank, I take advantage of the opportunity to incorporate a strong message that really connects with my target audience.
An example of a mission statement could look like this: Our mission is to provide exceptional value to our members with our premium training that help our customers build a list of targeted leads in any niche.
Awards: Leave blank if your website has not received awards.
Products : Use this space to include product titles or services that you are offering.
Email: This email will be visible to all your fans, so make sure to include an email address that you don’t mind people using!
Phone: Providing a phone number will help to build trust within your market. If you are uncomfortable providing your home or office number, I recommend setting up a toll-free account with http://www.Grasshopper.com. You will have your very own dedicated toll free or local phone number to forward to your cell or home phone within a few minutes of creating your account.
Website: Include your website URL here.
Remember to save your changes or you will have to do it all over again!
If you don’t get all the fields you want filled out, you can return to this area at any time should you want to add or modify the details. In addition, you can edit your category from this page, and will be given access to additional sub-categories that weren’t available when first creating your Fan Page.
You should also spend time adding a bit of content to your page so that those landing on your fan page are able to evaluate what you are offering. The key to a successful fan page is to offer something of significant value that is clearly targeted towards your target audience.
For example, if you are involved in the home cleaning service business, you could offer those who ‘like’ your fan page with a free report or guide on “How to Choose a Home Cleaning Service” or a discount coupon.
Just make sure that your incentive offer is relevant and is something that your target audience will be interested in!
We’ll start with a single introduction that welcomes visitors to your page, and gives them a bit more information about what your page is about.
To write a post for your Fan Page, click on “ Status”.
You will see a few different options such as, add photos, videos and event/milestone. Below you will be able to add more images, tag your post with emotions, add location and a time/date stamp. To add a “Link” to your website, just copy your URL and paste it into the status field. Facebook will automatically generate a screenshot that includes a thumbnail image of your site and a brief description.
You can click the “Settings” menu at the top right to gain access to additional management tools, such as managing admins, in the event you want to give partners access to admin controls, and more. You can even restrict access to your fan page by country, or age.
One thing that you might want to do is restrict visitors from uploading images and videos, which by default is set to allow this feature. You can edit permission settings from the main settings page at: https://www.facebook.com/pages/edit
You will also want to set email notifications, so that you receive an email whenever someone comments or posts on your Fan Page. If your Fan Page becomes really active, you’ll want to deactivate this feature as you’ll end up receiving a ton of emails! You can access email notifications from the “Your Settings” page as shown below:
Side Note: When your Fan page has at least 25 fans (people who clicked “like” on your page), you will be able to assign a username to your fan page.
Usernames help people find (and remember) your fan page’s URL, and are great marketing tools for future campaigns, such as by including your Fan Page URL on business cards, on your website or blog.
You must get a minimum of 25 ‘likes’ before you are able to access this special feature.
NEXT: How to Set Up Your Fanpage List Building Machine
The following content is for site members only
For years, marketers used the “FBML” application to capture leads, build mailing lists and funnel fan page visitors into their marketing funnel. However, since Facebook announced that the FBML application would be phased out, developers began to create iFrame based applications you can use to easily set up a lead capture machine right on your fan page.
With iFrames, you will be able to create HTML pages that feature your opt-in box, giveaway or incentives!
Here’s how to set up your fan “subscribe” gate to capture leads:
Before you start, you must be logged into your Facebook account.
Step 1: Add the Static HTML Application To Your Fan page
Visit: https://www.facebook.com/Woobox-Custom-Tab-318687021508123/app/208195102528120/ and click on “Install Page Tab” as shown below.
Next, click on the “Facebook Pages” tab to select the Facebook page you want to add a new iframe tab too.
You’ve now added the HTML iFrame application to your Fan page. It will first show up under the “More” tab labelled as “Welcome”. If you area wondering if we can change the name and position of the tab to make it more noticeable enticing, the answer is yes. Now it’s time to set up your new “subscribe tab” so that those visiting your page must subscribe to your list before gaining access to your free awesome content, giveaway or offer.
Start by visiting your Fan page and click on the “Welcome” link under the “More” tab. You will be taken to your new iframe page. Next, click on the “Settings” link. This will take you to the Woobox admin panel where you can set up your page details.
In the Woobox admin panel you want to click on the “Edit” menu. Here you will have several option.
- Turn mobile access on/off. This is a paid option.
- Page Source: this is where you can display an existing lead capture page directly in your new page tab, “redirect” your visitor to a lead capture page of your choice, upload an image that links to a lead capture page or add your own lead capture HTML. The page source option is all you need to set up your lead capture fan page.
- Fangate Settings: this option requires your visitors to join your mail list before they are allowed access to your content, giveaway or offer. While this is where you can also set up the option to have visitors “like” your fan page before they can see your content, it is against Facebook policy so I do not recommend using this option or you risk losing your Facebook account.
- Form-Gate: this is a paid option and allows you to enter a lead capture form. You don’t need this option as you can accomplish the same thing using the “Page Source” option.
Here is an example of a simple a lead capture webpage using the “Page Source” option.
Next, go to the “Tab Setting” menu. This is where you can change the name of your new tab. You will want to name the tab something that will attract interest and get visitors to click through. For example: “Get This Deal”. You will be able to relocate the the position of the tab in a later step.
The “Share Setting” menu allows you to set up a custom share. You can add your own image and message to attract even more leads when your visitors share your new page. See below.
The next few menu options are:
- The Stats menu where you can track how many visitors have come to your page.
- Admin only mode where your page can control if your page is viewable by the public or just the admin.
- Add another HTML fangate.
- Remove Application where you will completely remove the fangate application and your content.
To relocate your fan gate tab go to your main fan page and click on the “More” tab. At the bottom of the drop menu you will notice the “Manage tabs” option. Click on this. You can then “drag and drop” your new tab to a new position so it shows up as a main menu tab.
If you needed to edit any images and you don’t have Photoshop you can access the following for free:
Gimp – http://www.Gimp.org
Krita – http://www.koffice.org/krita/
Paint – http://www.getpaint.net/index.html
Pixlr – https://pixlr.com/
You also want to make sure to include a call to action in your images/pages so that people are directed as to what their next step should be. For example, a “Click Here To Get Started” link in an image.
If you are interested in a different type of content, such as a video, you would simply embed the video code into the “html” box. One of the easiest ways to do this is to upload your video to YouTube and then copy and paste the generated code into your HTML text box. Note that Facebook does not allow auto-playing media, so you will want to create your video so that visitors have to manually press “play” for the video to start.
You can also choose to include other pages from your website or blog in your fan gate.
Think of the different ways that you can include Facebook Fan Pages in your advertising campaigns, and get started!
It’s time for you to create your very own Fan Page!
Best of success!