Like most social media and online, it’s important to use keywords to improve the chances of search engines sending targeted visitors to your online real estate. However, it’s also important not to use too many keywords so that your profile isn’t readable to humans. You need to understand how to use keywords to attract users, but also to ensure that your profile is still interesting to read to those who find you.
Note: In the descriptions below, some profile areas are in a different order on LinkedIn so be aware of the name of the profile area being discussed.
Keywords on Images
When you upload your image, be sure to name it something that makes sense to a search engine. “My profile pic” is not a good descriptor. Instead, use your name, the name of your business, or what you do in the name of the image. Search engines can read the name of the image and it will be another indicator that this is a profile the searcher wants to see.
Keywords in Headlines (more…)