Boost Your LinkedIn Profile With Keywords

linkedinLike most social media and online, it’s important to use keywords to improve the chances of search engines sending targeted visitors to your online real estate. However, it’s also important not to use too many keywords so that your profile isn’t readable to humans. You need to understand how to use keywords to attract users, but also to ensure that your profile is still interesting to read to those who find you.

Note: In the descriptions below, some profile areas are in a different order on LinkedIn so be aware of the name of the profile area being discussed.

Keywords on Images

When you upload your image, be sure to name it something that makes sense to a search engine. “My profile pic” is not a good descriptor. Instead, use your name, the name of your business, or what you do in the name of the image. Search engines can read the name of the image and it will be another indicator that this is a profile the searcher wants to see.

Keywords in Headlines (more…)

LinkedIn Connections – Who to Connect With?

linkedin-256pxNetworking on social media is a little different from networking in person. Typically in person someone introduces you to the connection, which gives you some credibility. On social media it’s not uncommon to connect with complete strangers. There is nothing really wrong with that, but make sure that you give a lot of thought and consideration to your goals as you connect with people.

Quality over Quantity

Don’t just connect willy-nilly with everyone who asks. Check out their profile; determine what the potential benefits are to you before agreeing to connect with them. Even on LinkedIn there will be people who just want to connect with you for scamming purposes. Read as much as you can about the person, check out their connections, and agree only if you can see some good benefit to it. Turning down people is an important part of building quality connections.

Connect with People You Know 

The first people to connect with are those that you know, like and trust. These are the people who can help introduce you to people that you need to connect to. If you’ve worked with them before, or truly know their ethics – all the better. These are the people that you can align yourself with to ensure that people know that you are also trustworthy and knowledgeable. You are often known in real life and online by the people you associate yourself with. (more…)





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