I love reading great writing, which is what we aim to deliver consistently on this blog. But sometimes you’re just looking for a compelling piece of data to plug into a presentation or support a point you’re making in your writing. Well, if that’s what you need today, then this post is for you.

Here, we’ve compiled the ultimate resource of charts (86 of ‘em in the SlideShare below!) and statistics from the recently released 2013 State of Inbound Marketing Report. Feel free to use this data in your own content, tweet the stats you find most interesting, or just enlighten yourself about the current state of inbound marketing.

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“Two roads diverged in the Social Media wood, and I, I took the one less traveled,” said 21.7% of salespeople.

In a recent survey of 511 predominantly B2B sales reps and executives published on A Sales Guy Consulting, approximately 22% of salespeople claimed they didn’t use Social Media to close deals, while an overwhelming 78.3% said they had used Social Media to sell.

Are you, or someone you know, part of the 22%? If so, it could be impacting your career, your business, and your paycheck. But there’s good news — there’s still time to join the 78%! Allow me to try to make the case for you (and feel free to co-opt any of this if you’d like to make this case for a 22%-er yourself.)

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Time and time again, we get asked for benchmark data, particularly about customer generation. Well, you may remember we recently launched our 2013 State of Inbound Marketing Research Report, and we used the mounds of research there to try to, you know, “give the people what they want.”

And the people want benchmark data.

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In the older days of marketing, most interview questions revolved around a marketer’s knowledge of Marketing principles like “The 4 Ps” and how he or she could apply that knowledge to case questions in an interview setting.

Whether you studied Marketing as an undergrad, graduate, or business school student, chances are your studies included classes about branding, Marketing strategy, public relations, and the basics of advertising — all of which are interesting topics and core to the history and relevance of modern marketing. But (isn’t there always a but?) … 

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In the older days of marketing, most interview questions revolved around a marketer’s knowledge of Marketing principles like “The 4 Ps” and how he or she could apply that knowledge to case questions in an interview setting.

Whether you studied Marketing as an undergrad, graduate, or business school student, chances are your studies included classes about branding, Marketing strategy, public relations, and the basics of advertising — all of which are interesting topics and core to the history and relevance of modern marketing. But (isn’t there always a but?) … 

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In the Marketing world, there’s lots of discussion about shortening attention spans and how we as an industry need to tailor our approach to be faster, better, and more compelling. Often in just three seconds or 140 characters. But where’s the instant gratification for marketers? What can we do in a day’s work that will generate real impact on our business?

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At some point or another, we’ve all heard people spout off about the “death” of social media. One day someone announces a boycott of Facebook marketing, Twitter Marketing marketing, or Pinterest Marketing Marketing — the next day, the social network is growing exponentially. So how should you, as a savvy inbound marketer, make sense of it all? As a data-driven and social media-loving company, we’d like to set the record straight: Social Media is here to stay.

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Have you had a conversation with a college sophomore lately?

In this example, it is also the equivalent of talking with a 7-year-old.

“I want to be a nurse or a psychologist. I want to save the world. No, I want to make money, so I’ll be a lawyer. But I really like writing, so I’ve thought of getting an English major and then getting my master’s in education. I heard the job prospects were bad for accountants, so I was thinking of going into engineering.” Ask any 7-year-old the same thing: “I want to be a fireman and a ballerina and an astronaut and maybe a teacher.”

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If you’re anything like me, you love Linkedin Marketing not just for all its awesome marketing tools, but also for its fantastic personal networking features. So when I saw a new feature announcement from everyone’s favorite professional social network grace my RSS reader this morning, needless to say, I got a little giddy. Today, LinkedIn launched ‘LinkedIn Contacts,’ a new tool to make it easy for users to build and maintain important relationships — available on both Linkedin.com and a new iPhone app.

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When it comes to the role of business blogging in inbound marketing, there’s no question that it fits quite nicely into the ‘Attract’ stage of the methodology. Because blog content makes excellent Social Media fodder and is naturally discoverable through search engines, it can be a phenomenal way to attract new visitors and prospects to your website. Furthermore, blogging also plays a critical role in the ‘Convert’ stage, since we all know how effective it can be for lead generation.

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It’s been another great week for marketers, especially for us New Englanders who have just started getting a taste of spring weather (finally!). On top of that, HubSpot came out with its annual research report about the state of inbound marketing, and we’ve been seeing some helpful new feature updates from the likes of Twitter marketing, Linkedin marketing, and Foursquare.

There’s so much to get caught up on, so we won’t bore you with any more intro babble. Let’s dive right in to the Marketing stories you might have missed this week so you can play catch-up (hehe … get it?).

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Remember the good ol’ days when we found jobs through ads in the daily newspaper? Hard to believe, especially considering the fact that 70% of jobs are found through personal relationships, according to John Bennett, director of the Master of Science at the McColl School of Business.

Whether you’re trying to develop your personal career or forge new business relationships, making offline, personal connections has become even more critical as online social networking becomes the norm. “Networking” is a buzzword that many of us have a serious love/hate relationship with. Sure — we all want to expand our network by meeting new people in our industry, but actually meeting them can feel like a middle school dance all over again … a painfully, painfully awkward middle school dance.

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Today’s marketers are increasingly strapped for time. We live in a world where inboxes buzz at 11pm and “busy” is the most common response to “How are you?” If this sounds familiar, you’re probably faced with a conundrum: You can’t get in any earlier. You can’t stay much later. And sleeping any less would qualify you for full-on zombie citizenship.

So what can you do to become more efficient in the time that you do have?  Find small victories against the clock. (And it doesn’t hurt to keep a sense of humor, either.)

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Keyword research has long been heralded as a pillar of a proper SEARCH ENGINE OPTIMIZATION strategy. In fact, without proper keyword research, inbound Marketing efforts can be misguided, budgets misspent, and strategies designed on a poor foundation. While any SEARCH ENGINE OPTIMIZATION professional worth their title knows how to conduct keyword research, many marketers tackling SEO still fail to consider a core component of keyword research: user intent.

‘User intent’ is a concept that’s known to most SEARCH ENGINE OPTIMIZATION professionals, but unfortunately, used by too few. I say unfortunately, because it’s the key to improving the very foundation of SEO campaigns, while driving content strategies that yield better conversion rates, clicks, leads, and sales.

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Back at the turn of the century, blogging was in a nascent state. Over the next five years, many individuals and news organizations discovered the benefits of blogging. And soon after, brands began to realize that creating content (actually they just called it blogging back then) could greatly benefit both SEARCH ENGINE OPTIMIZATION efforts and brand awareness.

Then — somewhere around 2008 — blogging took a back seat to Social Media, and all anyone could talk about was platforms like Twitter Marketing, Facebook Marketing marketing, Foursquare Marketing and, yes, even Myspace. Social Media was all the rage, and blogging was, well, old and worn out.

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Chocolate or vanilla? Comedy or drama? Heels or flats? People love options. After all, they don’t say “variety is the spice of life” for nothin’! So why not transfer this common knowledge about people’s love for options over to your internet Marketing and give your visitors and prospects some choices, too?

While there are quite a few ways in which you can offer variety in your marketing, today we’re going to zone in on one in particular: secondary calls-to-action (CTAs). So let’s discuss exactly what secondary CTAs are, and why you should be using them in your various Marketing initiatives.

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A couple days ago, our friends over at Marketing Pilgrim published a great blog post from Square 2 Marketing‘s President and Co-Founder Michael Lieberman called “10 Ways Inbound Marketing Drives Results This Month.”

I was impressed with the content, but more importantly, I thought the angle was spot on — one of the pain points many marketers and business owners share with me is that it’s scary to adopt a new methodology when it might not yield immediate results.

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The rapidly growing user bases of photo-centric sites like Instagram and Pinterest, and the recent image-focused redesign of Facebook marketing‘s News Feed are two of many indicators that visual content is a force to be reckoned with in marketing.

According to 3M Corporation, 90% of information transmitted to the brain is visual. And on Facebook marketing alone, our own research shows that photos generate 53% more likes than the average post.

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In 2012, one industry raked in $13 million in revenue.

Excuse me, I had a frog in my throat, what I meant to say was $13 billion. $13 billion in revenue. Know who I’m talking about? That’s right, the event and trade show industry is the one rollin’ in dough.

Now ask yourself … how much of that money came from attendees clutching a stack of business cards, floating around aimlessly looking for a sense of purpose and brochures to fill their swag bags?

Like, probably around one billion? Just ballparkin’ it.

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